Electronic Gadgets

I am walking through the store the other day with my wife and notice a little blast from the past, specifically from my childhood. It was a handheld electronic football game. They had one on display to test out, so me being the curious consumer that I am, I want to make sure the game was ok, before I decided to buy it.

So I turned it on, and the game started beeping and playing a tune in that old eighties style of electronic sound my generation got used to. Just like the game I remember, there wasn’t much to it, when you compare it games of today. It has basic functionality with limited playing ability, but boy was it fun.

Kids today wouldn’t even look at that game, but for a whole generation of people that at one time were kids, namely my generation, it is an electronic gadget that I immediately gravitated towards.

Maybe you have an idea for a hot new electronic gadget, or to reinvent one from yester year. Whatever the goal may be there are a variety of ways you can sell them. You should however write down specific steps on what exactly you are trying to accomplish.

Write down your specific target market that your game appeals to. In my experience above, that game appealed to young boys from ages 10 to about 13.

Find out where your target market frequents. This is where you want to concentrate your advertising and marketing efforts. You do not want to waste your time putting your electronic gadget up for sale in a store where very few of your target market members visit, or post online in a category that is not relevant to what the gadget is.

Define what attracts your target market to the product you’re selling. For me it was the fact that the electronic gadget was a way to relive the past. That is exactly how they presented it. It was a game to relive days gone by, and conjure up some good old memories.

Create your promotion, advertising, marketing campaign, and sales pitch around what you have already written above. Whether you are posting an online advertisement, or trying to pitch your idea to a store, you need a clear, professional presentation of what you are selling, and what you are trying accomplish.

Post your online advertisements, set up your displays in the stores and sit back and start taking orders. Well you really won’t sit back, you will be a bit more outgoing and aggressive to get the product out there, but the point is you can now concentrate on selling your product to your target market that you already defined.

There are thousands of electronic gadgets and gizmos on the market today. Some are very helpful and some are fairly worthless. If you have a good product, that is useful for the purpose it was intended, you should have no problems, making lots of sales.

Electronic gadgets are available in abundance in the market. Every year we have certain new inventions, new gadgets developed and introduced. This year, the International Consumer Electronics Show begun from January 6 to January 9 in Las Vegas gives us glimpses of the latest tech gadgets of many well-known companies, such as Samsung, Asus, Apple, Sony… Here are some of the best gadgets coming out.

1. Tablet Frenzy.

Thanks to the success of the iPad, tablets will be the highest-selling consumer electronic devices of the year, Scarsella said, with 40 to 80 new models being introduced at CES. “Apple has had so much success with the original iPad, and consumers want electronics,” he said.

The new Apple iPad 2 is expected to be released between the end of February and early April, and should have two cameras, an SD card slot, HDMI, and will be smaller, he said. Samsung’s Galaxy tablet is the only early competition for the iPad, but others such as Motorola, Asus, Blackberry, HP, HTC, Dell and LG are coming and many will offer new features such as high resolution displays, USB ports and carrier subsidies. Even the bargain TV manufacturer Vizeo is getting into the tablet game, Scarsella said.

2. iPhone.

The white iPhone 4 is scheduled to be released in the spring, and Verizon is expected to add the iPhone to its network with CDMA technology to improve call quality and give iPhone owners a better option than AT&T. To add to that, the iPhone 5 is expected to be released in June, Scarsella said. Wow, cool gadgets!

3. Windows 7 Phone.

These phones came out in 2010, but more models are coming out, especially if sales of current versions are good, Scarsella said. Success will depend on size and quality of apps in their new app market and new hardware across carriers in the U.S., he said.

4. Internet TV/Streaming Media.

Either via TV or set top box the Internet is coming back to the living room, according to Scarsella. TVs will have fully-integrated apps, features, and Web. “Pretty much TVs are going to have all of the capabilities of a smartphone, but on your wall,” he said. Expect new set-top boxes with Google TV, and other boxes with Android to hit the market in 2011.

Remember the tech gadgets 3-D TV? It was a hot topic at CES last year, but paying more than 0 for a pair of clunky glasses didn’t really catch on. Manufacturers got the message and this year are coming out with glasses-free 3-D TVs and computer monitors, Scarsella said.

5. Android Phones.

This will be the biggest shaker for 2011, Scarsella said, with the new dual-core powered phones and Android 3.0 Gingerbread for tablets. Such phones are making portable gaming systems such as the Sony PSP obsolete.

6. Cloud Gaming.

While smartphones make gaming cheap — a few dollars instead of for a game — the new trend of cloud gaming is picking up fast among gamers, Scarsella said. You don’t have to buy expensive hardware or software because the games are hosted on servers and will give you instant access to tons of titles. Services such as OnLive and Gaikai will steal some spotlight from the new electronic gadgets Kinect and PS Move in 2011.